We are proud to announce that Mozzart officially become the first corporate partner to adopt beehives through the BeeSustain project. This marks an important milestone for Beehold, as we connect forward-thinking companies with local beekeepers to protect biodiversity, support rural communities, and create measurable ESG impact.

Why This Partnership Matters
Bees are essential for global food production and biodiversity, yet beekeeping faces enormous challenges. Climate change reduces nectar flow, fake honey undermines fair markets, and the profession itself is increasingly difficult and less profitable. As a result, many beekeepers are leaving their hives behind—putting ecosystems and food security at risk.

Through BeeSustain, we offer a solution: a digital platform that enables companies like Mozzart to adopt hives, directly support beekeepers with stable income, and transparently track their contribution to biodiversity.

What Mozzart’s Adoption Includes
As part of this first partnership, Mozzart has:
· Adopted 10 hives.
· Provided stable monthly support for the local beekeepers managing these hives.
· Gained access to a real-time dashboard showing hive activity, productivity, and biodiversity impact.
· Committed to annual ESG-aligned impact reporting, following European sustainability standards.
· Received branded hive plaques and a certificate of adoption.
· Engaged employees through a team-building honey harvest event, where Mozzart’s team experienced beekeeping firsthand.
· Received honey from the adopted hives, packaged in branded jars with custom-designed labels—turning impact into a tangible gift for their community.

Creating Shared Value
For Beehold and our beekeepers, this partnership is more than sponsorship, it’s a step toward building a sustainable beekeeping economy. Mozzart’s leadership shows how corporations in Serbia and the region can integrate biodiversity protection into their ESG strategies while supporting local communities.

For Mozzart, this partnership demonstrates authentic ESG commitment:
· Environmental impact: safeguarding pollination and biodiversity.
· Social impact: strengthening rural livelihoods with direct monthly income for beekeepers.

Looking Ahead
‍Mozzart’s commitment is a strong signal that companies can and should play a role in protecting biodiversity. With BeeSustain, we are creating a model where every hive counts: for pollination, for communities, and for future generations.

We thank Mozzart for being the first to join us on this journey. Their support is helping local beekeepers in Vlasina and setting the standard for corporate responsibility in the region.

This is just the beginning. We invite other companies to follow Mozzart’s example and join the BeeSustain movement. Together, we can protect bees, empower beekeepers, and create measurable impact.

Learn more at beesustain.beehold.tech.